Thread Theory

Welcome to the new era of menswear sewing. Go ahead and create something exceptional!


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Finlayson Sweater Photo Contest

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I’d love to buy your very best Finlayson Sweater photos!

Finlayson Sweater | Thread Theory

I’ve never been happy with the photo shoot that we did for our Finlayson Sweater pattern and am constantly impressed by the pictures I see popping up of the Finlayson on blogs and Instagram…so I thought that I might invite you to send me your favourite Finlayson photo shoot to feature as the main pattern photos on our website!  Believe me, Matt will be incredibly grateful to be spared the pain of modelling for a fresh Finlayson photo shoot (he detests modelling).

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Here is how the contest works:

  1. Email me at info@threadtheory.ca with a link or your attached photos by March 2nd.  This gives you two weeks to sew a fresh Finlayson or take pictures of an existing Finlayson.  I’ll announce the winners on the blog that day!  All photo shoots must include a minimum of three (3) photos of the same Finlayson Sweater.
  2. Two winners will be selected – one featuring the collared Variation 1 and the other featuring the hooded Variation 2.  The sweaters must be sewn as per the pattern instructions to be considered (no modifications).  Each winner will receive $100 CAD for their photo shoot (which I can e-transfer to you upon announcing the winners and after I have contacted you to ensure I have the right email address to transfer your prize).
  3. Photos must be available for me to purchase in high resolution.  Once purchased, Thread Theory would have the right to edit and use the photos that we purchase as our own.
  4. Keep in mind our Thread Theory aesthetic when taking your photos!  We love natural backgrounds featuring woodland, grassland and mountains.  We love when men smile for photos and act as natural as they can (a difficult task when modelling for a photo shoot!).  Our website images are portrait orientation but we like to have a landscape option as well so we can use at least one photo for our front page banner.

 

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And lastly, a 3rd prize of a $50 credit to our Thread Theory shop will be given for our favourite photo featured on Instagram using #finlaysonsweater!  This 3rd winner will be notified directly through Instagram.

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I look forward to seeing what you come up with!  Thanks for joining in the fun!

Please ask any questions via the blog comments…you will want to be certain you are clear of the contest rules before you go to all the work of sewing and photographing!

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Valentine’s Sale – 25% off PDFs

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Did you receive our newsletter last week with our Valentine’s Sale discount code?  Receive 25% off our PDF patterns until Feb. 14th when you use the code SEWFORLOVE.

Thank you for leaving over 100 comments on my last blog post about our upcoming pyjama pant pattern.  Your preferences included all of the options that I listed so I’ve decided to include variations for no fly, a mock fly and a button fly so as to please everyone!  After all, as many of you pointed out, what is stopping me from including them all?  I think that’s a good point because this will allow sewists to start with this pattern as their first garment project (by sewing the no fly variation) but then re-use the pattern over and over as they develop their skills (by progressing to the mock fly and finally the button fly).

And, to calm the fears of those who worried – there will be no zipper on the fly of these PJ pants!  That would be a tad strange!  The fly will be a single button fly as is commonly seen on sleepwear.

Since completing the first sample for our pyjama pant pattern I have sewn three more garments to determine the fit for our other upcoming patterns!  I’ve been at my machine sewing for hours every work day this week and it has been such a nice change from my usual work on the computer.  Here is a little peek at some of my work:

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Next week I will sew up the final (5th) design and then the patterns will be tweaked and graded.  Then it is back to the computer with a vengeance to develop the instruction booklets!

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Anyhow, thanks for your interest in our upcoming patterns and for your feedback about the pyjama pants!  I hope you enjoy our SEWFORLOVE sale and make something that your loved one wears proudly this Valentine’s Day.