Thread Theory

Welcome to the new era of menswear sewing. Go ahead and create something exceptional!

How Thread Theory Sees Sewing

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Hey everyone! For this week’s blog post, Morgan and I decided to do a little feature on a company that has greatly inspired us in both our business and personal life: Merchant and Mills.

Merchant and Mills is a UK company that embodies everything we aspire to be: Understated, of quality and substance, whole-hearted and eager to pass on their mission to others!

Seriously though, just watch their promotional video, even if you’ve never sewn a stitch in your life you will be itching to pick up a needle and thread by the time it is over:

http://vimeo.com/69304563

Amazing, right? The whole “purchase quality – purchase once” ideal has always been important to me, and I think Merchant and Mills is an excellent example of this. I also, being a man, love the way they treat sewing. It makes me want to take up sewing and still feel masculine about it! They present a pair of thread snips as something as solid and serious such I would expect a hammer and chisel, for instance, to be presented.

Morgan and I are on a mission to create a Thread Theory studio that embodies these values and is a place that, each time we walk in the door, makes us feel inspired to create something that matches the branding we want our company to have.  You’ve seen Morgan’s dream ironing board/sewing cabinet.  Now we’re moving on to smaller projects to finish the room up.  Here are some recent images from Pinterest that we have been using as a source of inspiration:

de6ceb764d5c2edc2bc69febebbe0f7d c4cefe16707f7f122009096cb67d94ce bee6a2c6634988b3950e87d6dc1eeb8f b90f1304df7fcd7511e5a60db5a3fda1 a5b49b14ee28577bbf16ec58e9dcd8e7 95385d439b23054c01220f0f58e31f51 236b5859f047bc9ec115221911a38ef1 8dea553db080a470a598e263290c881d 6bf980aeb6cb971c9a5fe1c3298e44cf

Our next project is to add something like this to her thread organizers:

f765c33700c0b8704dd0623ae940fa57

On that note, I want to wax on about a tool we already have that fits our criteria for a sewing tool and studio space: Morgan’s amazing scissors. As much as I love my own tools, I get a ridiculous amount of joy every time I pick these bad boys up. They feel nice and heavy in the hand and have steel all through the handles. Most importantly, they are insanely sharp and precisely machined so that each “snip” cuts evenly all down the length of the blade (you know how some scissors cut best at the base of the blade or right near the middle? Not these!).

IMGP1308

They are the Kai 7205 8″ Professional Shears and can be found here!

What are your favourite sewing tools? Do you like to spend the extra money on a high quality item, or do you save your money and hope for the best?

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6 thoughts on “How Thread Theory Sees Sewing

  1. Thanks so much for posting this. I’m enjoying watching your menswear aesthetic evolve. You’re onto something!

  2. lovely plans! I have yet to use your patterns, but i will! My husband has been eyeing off those jed pants!
    Jessica

  3. Gorgeous Plans! And I totally agree with you re Kai scissors…just divine to work with

  4. I can see why they inspire you! Thanks for letting us know about another awesome company. I think you and Morgan are well on your way!

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